{"title":"New Arrivals","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe latest and greatest to hit the shop - keep your eyes peeled for some new 2027 merch landing soon!\u003c\/p\u003e","products":[{"product_id":"the-breaking-3-oversized-fleece-hoodie","title":"the breaking3 oversized hoodie","description":"\u003cp\u003eThe \u003cstrong\u003eBreaking 3 Oversized Hoodie\u003c\/strong\u003e is a heavyweight cotton hoodie designed to function like a real piece of clothing. 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If you’re looking for something to mark the race that doesn’t live in the back of a drawer, this is it.\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Micro","offers":[{"title":"S","offer_id":45872057286817,"sku":"OTQ-HOODIE-S","price":64.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45872057319585,"sku":"OTQ-HOODIE-M","price":64.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45872057352353,"sku":"OTQ-HOODIE-L","price":64.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45872057385121,"sku":"OTQ-HOODIE-XL","price":64.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45872057417889,"sku":"OTQ-HOODIE-2XL","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6644\/4193\/files\/the-micro-microtq-oversized-hoodie-flat-lay-front_v3.png?v=1785587433"},{"product_id":"the-micro-woven-shield-emblem-sticker","title":"The Micro Shield Emblem \/\/ Woven Fabric Sticker","description":"\u003cdiv class=\"ng-tns-c1344907397-47\"\u003e\n\u003csection class=\"processing-state_container is-gpi-avatar ng-tns-c1344907397-47 ng-trigger ng-trigger-processingStateShowHide ng-star-inserted is-done-processing\" id=\"processing-state-1\"\u003e\n\u003cdiv class=\"processing-state_details is-gpi-avatar ng-trigger ng-trigger-menuExpansion ng-tns-c1344907397-47 ng-star-inserted\" id=\"processing-state-1-summary\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"response-content ng-tns-c518643677-46\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel tutor-markdown-rendering stronger enable-updated-hr-color\" id=\"model-response-message-contentr_3701353769cdd049\" aria-live=\"polite\" aria-busy=\"false\" dir=\"ltr\"\u003e\n\u003ch3 data-path-to-node=\"0\"\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eThe Elite Crest. Fast by Design.\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"1\"\u003eThis 4\" fabric shield sticker features the iconic lightning bolt crest—a symbol of the relentless energy and precision required to chase a breakthrough. With a tactile, woven texture, it brings a premium, varsity-inspired look to your gear, blending high-performance vibes with a clean, minimal aesthetic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Micro","offers":[{"title":"4\"","offer_id":45864083620001,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6644\/4193\/files\/Id9pielq_1.png?v=1774809527"},{"product_id":"how-to-run-a-marathon-pr-glossy-sticker-copy","title":"Hear Ye, Hear Ye \/\/ Matte Circle Sticker","description":"\u003ch3 data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eA proclamation of poor life choices.\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"2\"\u003eHear ye, hear ye: distance running has officially taken everything. Your weekends, your social life, your toenails, and your general ability to walk down stairs. \u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eFeaturing our vintage-inspired Town Crier, this 3\" sticker printed on a premium, non-glare matte vinyl that looks sophisticated, even if the message is a cry for help.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LOUSY RUNNING","offers":[{"title":"3\"","offer_id":45866359849121,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6644\/4193\/files\/Create_a_premium_Shopify_hero_image_featuring_this-1774817877679.png?v=1775152001"},{"product_id":"the-breaking-3-achievement-tee","title":"the breaking 3 achievement tee","description":"\u003cp\u003eIt's a very specific moment. Monday morning at the office. Unfortunately for you, your boss remembers you had a thing, and meanders over to ask how your \"run\" went over the weekend.\u003c\/p\u003e\n\u003cp\u003eYou're still flooded with too much dopamine to think clearly and before you know it, you've said more than 5 adjectives and let your finish time slip out of your mouth.\u003c\/p\u003e\n\u003cp\u003eAnd now that you've announced you can run a 2:53 marathon, your boss loudly congratulates you and then immediately mentions that time in 1982 when he threw on some Reeboks and ran a marathon in ... well he can't remember the exact time but he's pretty sure it was like 2:15 or something.\u003c\/p\u003e\n\u003cp\u003eThen your co-worker rolls over in his office chair and asks, \"so did you win?\"\u003c\/p\u003e\n\u003cp\u003eIt's that moment, that little millisecond, when you realize the sole dedication and purpose of the past 10 years of your life and the number that represents all of that meaning for you, basically means nothing to almost anybody else in the world. No, you did not win. No, you did not earn any money. No, you do not even have a trophy.\u003c\/p\u003e\n\u003cp\u003eAnd you find it hilarious. Because when you really stop to think about the work\/reward ratio in the sport of running, it's absurd - and you wouldn't change it for a thing.\u003c\/p\u003e\n\u003cp\u003eSo you laugh to yourself. And then you fire off a text to the group chat. It's a pic of this shirt you bought. Because you finally broke 3 hours in the marathon ... and all you got was this lousy t-shirt.\u003c\/p\u003e","brand":"LOUSY RUNNING","offers":[{"title":"S","offer_id":45872289808545,"sku":"breaking-3-s","price":46.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45872289841313,"sku":"breaking-3-m","price":46.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45872289874081,"sku":"breaking-3-l","price":46.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45872289906849,"sku":"breaking-3-xl","price":46.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45872289939617,"sku":"breaking-3-2xl","price":46.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6644\/4193\/files\/1d27c7ccb8814d3abab2ad86b2a673c7_1.png?v=1774886153"},{"product_id":"the-micro-matte-rectangular-sticker","title":"The Micro \/\/ 3\" Matte Logo Sticker","description":"\u003ch3 data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eThe Standard. 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Because you finally qualified for the Olympic Trials ... and all you got was this lousy t-shirt.\u003c\/p\u003e","brand":"LOUSY RUNNING","offers":[{"title":"S","offer_id":46753003143329,"sku":"achievement-otq-s","price":46.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":46753003176097,"sku":"achievement-otq-m","price":46.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":46753003208865,"sku":"achievement-otq-l","price":46.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":46753003241633,"sku":"achievement-otq-xl","price":46.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":46753003274401,"sku":"achievement-otq-xxl","price":46.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6644\/4193\/files\/e0114fc6464d4974a1afb77d6115f5ab_1.png?v=1774886153"},{"product_id":"v2-the-micro-400ml-slim-race-water-bottle","title":"[v2] the micro 400ml slim race water bottle","description":"\u003ch5\u003e\n\u003cstrong\u003ePRE-ORDER\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cem\u003e|| ESTIMATED SHIP DATE 10\/01\/26\u003c\/em\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e----------------------------\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Micro 400ml Slim Race Bottle\u003c\/strong\u003e features a streamlined, easy-grip shape that sits comfortably in your hand at pace. Finished with a gold sport cap and custom The Micro branding, this is the same bottle style trusted in elite race settings (it's the same bottle the McKirdy Trained pros have been using for years).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWe \u003cem\u003ehighly\u003c\/em\u003e recommend using these bottles in your race. 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